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Branding 101

Branding 101

Basic brand terminology The world of marketing, advertising and communication can feel overwhelming when you first enter it, and branding is no exception. There is a flood of ambiguous terms and little information about what branding is and how it can support the...
What is a logo?

What is a logo?

One of the most common questions when entering the world of branding is: What is a logo? Above all, we will try to define what it is not. The term’s boundaries can be blurred depending on the context: it means different things to a designer and a salesperson....
Welcome to our blog

Welcome to our blog

First of all, thank you for being here. In today’s whirlwind of content, reaching new readers is a challenge every brand faces daily. That is one reason we created this space: to share some of our knowledge and experience in branding and brand design with anyone...