ichik·portfolio

Branding

Branding for Patojo Chispudo

A clothing brand for uncommon people with plenty of spark Patojo Chispudo is a T-shirt brand rooted in Guatemalan culture that expresses the personality of the people wearing it. Its name combines two local words: patojo, meaning child or young person, and chispudo, meaning clever, smart or spirited. Patojo Chispudo represents a generation of young…

UX / UI

Website redesign for Psicóloga y Humana

The Psicóloga y Humana website redesign successfully reflected the brand identity and made interaction easier.

Branding

Rebranding for aprĕn guatemala

Redesigning and renaming English 4 All as aprĕn: an innovative, modern approach to learning.

Social media

Community management for BARCA

For more than seven months, we helped build a community of people passionate about architecture.

Branding

Branding for Observatorio ecoED

One of the key priorities for a successful brand is a consistent presentation that is immediately recognisable. Introduction Observatorio ecoED seeks to research, develop and promote environmental, ecological and regenerative teaching approaches and practices centred on nature and communities through innovation and intentionality. The logo The symbol combines three elements: a plant shoot with a…

Branding

Branding for ALT.CRAFT

ALT.CRAFT is a clothing brand inspired by the culture and art of Antigua Guatemala, a colonial city designated a UNESCO World Heritage Site. It creates personalised garments with unique, original designs reflecting each client's identity and style. It collaborates with artists and specialists in fine details, using techniques such as sewing, embroidery, weaving and printing.…

Branding for ichik·studio

Branding

Rebranding for Colectivo Jóvenes de Guatemala

Colectivo Jóvenes de Guatemala (CJDG) emerged in 2015 during that year's social mobilisations in Guatemala. The logo develops the organisation's central idea and its slogan ‘¡Somos volcán!’ (‘We are a volcano!’). The icon abstracts an erupting volcano using the geometric aesthetic of güipil patterns and their colour palette. Proposals

Branding

Branding for Ambrosía

The elixir of immortality lies in the memories we forge from light, aromas and flavours, in moments that will stay with us forever. From the Greek ἀμβροσία, it is a substance associated with divinity, generally considered the gods' food or drink. The word derives from the Greek ἀμ- and βροτός and literally means ‘immortality’. The…

UX / UI

Interactive catalogue for Cruz Roja

Design and implementation of an interactive catalogue documenting the work of the Dutch Red Cross in Guatemala.

Branding

Redesign for Danta Commerce

Brand redesign for DANTA, which provides tools for creating online shops and became a marketplace bringing together different e-commerce stores in Latin America.

Branding

Redesign of johnatanmoran

When establishing his personal brand at the start of his design career in 2005, johnatanmoran chose a box as his distinctive graphic symbol. It encapsulated different facets of his personality under the motto A box of surprises. In 2020, the personal brand reached a turning point that required leaving certain aspects behind to strengthen its…

Branding

Branding redesign for Vía Napoli

In January 2021, Vía Napoli opened its doors in the charming city of Ferrol, Galicia, Spain, with an exceptional design by our studio. The new restaurant offers an extraordinary culinary experience for lovers of authentic Italian cuisine. The carefully crafted menu caters to the most demanding tastes with an irresistible selection of pizzas, exquisite pasta…

Branding

Branding for ichik·studio

At ichik·studio we believe in dreams and their power. We invite you to make your dreams a reality today, bringing more than 10 years of experience in creative visual communication to them. As a branding studio, our own brand had to reflect what we are passionate about. That idea of a dream became the central…