Branding redesign for Vía Napoli

In January 2021, Vía Napoli opened its doors in the charming city of Ferrol, Galicia, Spain, with an exceptional design by our studio. The new restaurant offers an extraordinary culinary experience for lovers of authentic Italian cuisine.

The carefully crafted menu caters to the most demanding tastes with an irresistible selection of pizzas, exquisite pasta and tempting desserts that have become favourites with Vía Napoli‘s customers.

The main goal of this branding project was to captivate people who appreciate Italy’s rich culinary culture, focusing specifically on the culinary traditions of Naples. We are proud to have contributed to the restaurant’s unique atmosphere, bringing a little piece of Naples to Galicia.

Following the vision of its founders, sisters Ana and Carmen, our studio took on the challenge with enthusiasm and dedication, working to capture the essence of Vía Napoli in every detail of the restaurant’s design.

With a linear graphic abstraction of its two specialities and a palette inspired by the Italian flag, we sought to evoke that idea in the viewer’s mind. The identity appears on dark backgrounds to give it a more elegant look.