Redesign of johnatanmoran

When establishing his personal brand at the start of his design career in 2005, johnatanmoran chose a box as his distinctive graphic symbol. It encapsulated different facets of his personality under the motto A box of surprises.

In 2020, the personal brand reached a turning point that required leaving certain aspects behind to strengthen its best qualities in pursuit of more distinctive results and clients.

The designer left behind the multifaceted approach of being a jack of all trades to focus on what he enjoys most and does best: branding and creative design. The concept of being a box of surprises had therefore become outdated.

The change involved a small modification to the box symbol, taking it towards creativity with the slogan Thinking outside the box for the following year, before unveiling a new personal brand without this element.

Here is a historical overview showing the evolution of the symbol: